Cebu’s Crown Regency starts 3 key projects next year

August 26, 2009 CEBU-BASED hotel chain Crown Regency is set to commence key projects in Makati, Tagaytay and Bohol next year to add to already ongoing projects in Cebu and Boracay.

Crown Regency Hotel and Tower general manager Hitesh Sampat said the projects are aimed to push the company’s objective to become the largest hotel chain in the country. “When you look at the concept it is not just a hotel, it is a lifestyle,” Hitesh said.

Fuente Triangle Development the property arm of J. King and Sons Co., is already rolling out P1.2 billion for a 480-room resort hotel and convention center in Boracay. The group is also in the middle of construction works in two more towers in the middle of Cebu’s midtown district to complement the two existing Club Ultima and Crown Regency tower buildings.

Fuente Triangle vice president for sales and marketing Jose Maria Gianzon said the company is set to break ground on its three-hectare project in Panglao island in Bohol. There is also an ongoing P1.2-billion project in Tagaytay over a 1-hectare property that will host a Crown Regency Hotel and the group’s lifestyle brand Club Ultima.

Gianzon said the company is also looking at properties for a high-rise project at the heart of Makati City. Crown Regency already operates a total of 800 rooms in its hotels in Davao, Makati and in Metro Cebu. It has also taken over operations of Milennia Towers in Ortigas and Regalla Park Condominiums in Cubao.

Gianzon said the company is the only one in the country to offer a “rotating lifestyle” model as the lifestyle, residence and hotel operations are integrated, offering a complete package to investors. He said purchasing a membership at Club Ultima, for example, entitles a member to buy a condotel unit which also entitles the member to at last 45-days free accommodations passes to any of the Crown Regency hotels natiownide and partner hotels worldwide.(Businessmirror)

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