P20-M marketing plan seen to boost Cebu export trade

August 20, 2009 Cebu City –Cebu exporters will have an added boost soon, with the release of funds starting January, 2010 from the P20-million Sector Export Marketing Plan (SEMP) put together by the Confederation of Philippine Exporter in Cebu (PhilExport-Cebu).

The SEMP, which will be developed by PhilExport-Cebu along with local and foreign experts, is an intensive marketing plan for the exporters’ organization’s priorities, including seaweed, fashion accessories, furniture, gifts, toys and houseware, and health and wellness products and services.

“We will seriously analyze the export value chain, and come up with market-entry strategies to provide exporters better and wider understanding of sector’s entire value chain process,” Fred Escalona, PhilExport-Cebu Executive Director said.

The SEMP is supported by CBI-Netherlands, German Technical Cooperation (GTZ), and the Department of Trade and Industry (DTI). The P20-million budget for the SEMP will come from funds pooled from those entities and PhilExport-Cebu and is likewise aimed at preparing Cebu exporters for the anticipated market rebound early next year.

At present, CBI-Netherlands has already committed to deploy experts to assist in the successful implementation of SEMP, Escalona told reporters in an interview.

“The SEMP will serve as a blueprint for export groups to draw from their own market intelligence,” he added. “We are optimistic that once the project is rolled out in January 2010, exporters affected by the global financial crisis will have a means to recover their losses,” he added.

Escalona said the SEMP is also expected to increase the competitive advantage of local exporters in the global market, which he noted “is now showing signs of recovery.”

The SEMP will help them identify the right product for the right market, he stressed. “Each market needs differenttypes of products. Or the same market may not have the old preference
of product interest, as trends are moving so fast,” Escalona explained. (Manila Bulletin)

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