Cebu to host MICE Conference in 2011

2/7/10 - SUBIC – Cebu bested five other destinations in a bid to host one of the biggest tourism events in the country, the Philippine MICE (meetings, incentives, conferences, and exhibitions) conference in 2011.

Cebu's tourism stakeholders came together in full force in Subic as Cebu Governor Gwendolyn Garcia officially accepted Saturday the hosting of the PhilMICE Conference in 2011. Garcia said the conference will be dubbed, “Cebu: Top Island Destination.”

Speaking before over 500 international and domestic participants during the bidding to host the MICE conference next year at the Subic Bay Exhibition and Convention Center, Garcia said, “I believe it is a fitting recognition of the unparalleled drawing power of Cebu, the record numbers that have been achieved in tourist arrivals, and all the hard work put in by the industry players." Five other destinations, namely Davao City, Camarines Sur, Bohol, Ilocos, and General Santos City have also expressed their intention to hold the PhilMICE Conference in 2011 but the event's organizer, the Philippine Convention and Visitors Corporation, a government corporation attached to the Department of Tourism, awarded the hosting to Cebu.

Cebu has already hosted the same event in July 26, 1993 and again in 2000 and made a bid to bring back the same event in the province in 2011.

Dawnie Roa, Department of Tourism (DoT) 7 Director, expressed her appreciation for the Cebu Governor’s support in this particular objective. Garcia has allocated P500,000 of provincial funds in bolstering Cebu’s bid to host said conference next year. (Manila Bulletin)

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